We’ve always worked with independent family farmers, which is why we’re such big supporters of the farm to table movement. And now, through our new traceable turkey pilot program, we’re taking it one step further.
This year, we’re helping people like you trace your Thanksgiving turkey right back to the family who raised it. If you’re in one of our pilot markets, you’ll be able to learn about the family who raised your turkey, how it was treated and even see photos and videos of the farm.
Starting with a pilot initiative of fresh traceable turkeys, we’re taking food transparency to a whole new level. We’re the first and only major turkey brand that allows you to trace your family’s turkey back to the farm and family who raised it. We’ll use this pilot to learn more about the value of traceability in the turkey supply chain.
We’re honored that families like yours are making our premium fresh turkeys part of your Thanksgiving traditions. And as shoppers like you continue to care more about how your food was raised, we keep looking for new ways to share that information. Like through our 700 Reasons website, where we’ve profiled many of our 700 independent farmers. Because behind each Honeysuckle White® turkey is a family, and we want you to meet them.
You can sample what it would look like to meet the farmer that raised your Honeysuckle White® turkey here.
Behind every Honeysuckle White® turkey is a family farmer. Meet them.